Soulja

Soulja, born Usama Ashraf, is a Sudanese rapper regarded as a frontrunner of his country’s hip-hop scene. Suave and versatile, he has become a household name across the MENA region with releases that fuse rap with North African and Sudanese folkloric textures. His music often explores cultural duality and the movement between Sudan, Egypt and the wider world. He has championed Sudanese rhythms such as zanig as a potential global club sound.